MySpace Platform To Launch Next Week; Open Up to 3rd Party Developers

The new developer platform, like Facebook Platform which was announced in May, will essentially be a set of APIs and a new markup language that will allow third party developers to create applications that run within MySpace. Developers will be able to include Flash applets, iFrame elements and Javascript snippets in their applications, and access most of the core MySpace resources (profile information, friend list, activity history, etc.). Applications will need to be hosted on MySpace servers. And in a big change in strategy for MySpace, developers will be able to serve their own advertising within their applications, and keep 100% of the revenue (Facebook also allows this). Suddenly Facebook, with nearly 5,500 third party applications, has significant competition around their platform - Within a month both MySpace and Google will probably have launched their own services. Google will announce a new set of APIs on November 5 that will allow developers to leverage Google’s social graph data. They’ll start with Orkut and iGoogle (Google’s personalized home page), and expand from there to include Gmail, Google Talk and other Google services over time.
http://www.techcrunch.com/2007/10/09/myspace-platform-to-launch-next-week/

http://www.techcrunch.com/2007/09/21/google-to-out-open-facebook-on-november-5/