Tuesday, October 16, 2007

NBC Hates Loving YouTube (3 SNL Clips are in the Top 15)




As we all know, NBC is in litigation with YouTube over copyrighted material. As we all know, NBC is creating a joint venture with FOX for its own YouTube competitior, Hulu. The fellas in the Hulu conference room forgot to mention that by YouTube having Google as its backer, it makes far more sense to play the GooTube game than trying your hand at a sport you’re unequipped for. After all, how are people going to find these clips if they don’t visit the Hulu site directly? It’s the search factor that gets eyeballs on YouTube more than anything. It is YouTube, after all, that’s keeping Saturday Night Live in the forefront of our minds when it comes to User-Generated video comedy. And Google, being the “Don’t Be Evil” kids that they are, haven’t taken NBC’s anger to heart. Since the new SNL season began a few weeks ago, you can bet on several clips from the previous weekend’s show finding their way to the Most Viewed list. Of yesterday’s 15 clips on the list, SNL had three of them:
- A skit about a conversation between Bjork and Charles Barkley (97,000 views)
- Andy Samberg as the New York Naked Guy on Weekend Update (95,000)
- “People Getting Punched in the Face Before Eating,” another Samberg song (400,000)

It can be said, in fact, that YouTube is the best place to catch SNL these days. Any steady observers of the show know how few quality skits each week produces, so YouTube’s popularity gauge is a welcome filter to skim off the fat.
http://dmwmedia.com/news/2007/10/16/nbc-hates-loving-youtube

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