Monday, October 29, 2007

NBCSports.com Drafted by MSNBC

MSNBC.com and NBCSports.com have entered into a multi-year deal in which NBCSports.com will become the sports content provider on MSNBC.com, a move both sites hope will drive more traffic. NBCSports.com content will be available immediately on MSNBC’s site, but a major relaunch and promotion of the partnership will occur in February just prior to the Super Bowl. Up to now, MSNBC.com handled its own sports coverage. The site will now be able to offer more sports video, photos, breaking news, fantasy games and social networking tools.
http://www.mediaweek.com/mw/news/interactive/article_display.jsp?vnu_content_id=1003664295

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