New Internet Service Stops Junk Mail (real mail, not email)

New La Jolla, California startup ProQuo launches this evening to help you battle all the evil that is being perpetually perpetrated against your personal information. Get countless credit card offers, catalogs and other junk in your mailbox everyday? ProQuo intends to do what the NoCall list did for telesales calls for all that stuff, too. Which means, kill it off. ProQuo users not only save the hassle of dealing with junk mail (and the resulting identity theft risk), but also benefit the environment by cutting down on the amount of paper that’s shoved in their face. After registration you are presented with a dozen or so types of mailing lists (coupons, credit cards, catalogs, etc.). You can stop most of them with a single click. Others require printing out a form or going to another website. But at the end of the process, you can kill off a ton of unwanted mail.
http://www.techcrunch.com/2007/10/22/proquo-will-kill-junk-mail/