Nickelodeon and Disney are both releasing two online projects aimed at young children this week, though the two have different ideas in terms of what they want to do. Nickelodeon will be touting MyNoggin, a casual game that is the main feature of a subscription-based, ad-free service for preschoolers and their parents. The game is described as “curriculum-based learning through game play.” Meanwhile, Disney is expected to unveil details of its virtual world Bunnytown, which is tied to its forthcoming Saturday morning Disney Channel puppet show, which is also aimed at preschoolers. The two projects offer a glimpse of the two companies digital strategies for kids’ entertainment. While the Nickelodeon initiative does include characters from its TV programming, the stated goal is to be “a bookmark destination,” as Steve Youngwood, EVP of digital media at Nickelodeon/MTVN Kids & Family Group, put it. Disney’s online offerings, on the other hand, are intended to drive viewership and product purchases.http://www.paidcontent.org/entry/419-with-different-goals-in-mind-nickelodeon-and-disney-prep-online-content/
http://www.tvweek.com/news/2007/10/digital_quest_for_kids_heats_u.php
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