Adap.tv is letting advertisers without any video advertising experience jump right in with practically no effort, and zero production cost. Generally speaking, advertisers face a number of challenges in respect to in-video advertising: Pre/Post rolls typically cost in the $10-$30 per CPM range. On top of that, producing the ads themselves is a costly endeavor. Then there’s the matter of being able to convey only a single message. Lastly, the inability to safeguard against ad placement in questionable content is a major deterrent for many advertisers. Adap.tv’s new offering tackles most of these issues head-on, with the most interesting aspect being support of keyword and product datafeeds—routinely used to structure search engine marketing campaigns. This is significant because it means that advertisers can reuse existing datafeeds by importing them right into adap.tv for instant targeted video advertising campaigns. Advertisers using AdWords or Overture can easily export their campaign structures to CSV format, upload them into adap.tv, and presto: instant video ads. On top of datafeed support, adap.tv is also introducing:--Content Rating: Advertisers can employ content rating levels—G, PG, PG-13 & NC-17—in three dimensions: violent, sexual and illegal content. Rating levels are automatically determined for each video through adap.tv’s content analysis technology.
--Ad Templates: Brand oriented look & feel can be leveraged through ad templates which can range from flat, to animated, to interactive (see video below).
http://www.techcrunch.com/2007/10/29/simpler-video-ads-for-advertisers-with-adaptv/
http://adap.tv/
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