For the past few years, Sony and others have been trying get mass adoption of ebooks. And with each effort, the question goes “is the world ready for ebooks?” The latest round: this week’s intro of the latest version of its Reader Digital Book and, with it, news that Sony and Borders are expanding their current relationship considerably. Borders has agreed to double the number of retail stores to more than 500 that sell the Reader and the two companies will launch a co-branded ebooks download store later this month. Another function of Borders’ and Sony’s partnership: joint lobbying of publishers to produce more ebooks. Initially, the online store will be a revamped version of Sony’s existing EBooks Connect site. Next year, the store will be tied to Borders’ new e-commerce site currently in beta. As Sony says in its release on the new Reader and retooled online store, It will offer more than 20,000 digitized books, including recent best sellers and classics. Some titles will carry a 20-to 30 percent discount off the regular store price.http://www.paidcontent.org/entry/419-borders-set-to-unveil-co-branded-online-ebooks-store-with-sony/
http://www.mlive.com/business/annarbornews/index.ssf?/base/business-5/119150898925010.xml&coll=2
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