Top sports site users skew young and male, based on a comScore analysis of visitors to ESPN.com, Fox Sports on MSN, and Yahoo! Sports. Although advertising for all three sites reached a similar percentage of 18-to-34-year-old viewers, Yahoo! Sports delivered about twice as many ad views to them. comScore did not disclose the nature of the ads viewed.http://www.emarketer.com/Article.aspx?id=1005417&src=article2_newsltr
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