Turner Broadcasting has flirted with virtual worlds for a while. Now the Time Warner division will try for a relationship with a little more depth, signing a one-year deal with Kaneva to build and test virtual worlds for its entertainment networks. Turner gets access to Kaneva’s technology and tools to create and use Web communities and “virtual spaces” on Kaneva’s site and in the virtual world of Kaneva .One of the Turner spaces will act as a virtual portal for the rest. One intriguing twist: each Turner virtual community and “Virtual World” space will include an embedded video player streaming related Turner content.
http://www.paidcontent.org/entry/419-turner-goes-deeper-into-virtual-worlds/
Wednesday, October 3, 2007
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