If others can do a million, we can do a billion: Amazon is giving away 1 billion free MP3 songs, as part of a Pepsi promotion that’s set to kick off Feb. 3 during the Super Bowl, Billboard reports. A breakdown of the arrangement entails:-- Pepsi is putting a promotional code on 5 billion soda caps. In order to get one song, users will need five caps in order to receive a free download on Amazon, which is creating dedicated section on its site for the promotion.
-- All major labels have been asked to participate, though some have resisted due to Amazon’s proposed pricing per track. Amazon has offered 40 cents per song, Billboard said, citing unidentified sources. Ordinarily, Amazon pays between 65- and 70 cents for digital track sales. Apple pays labels about 70 cents per download.
-- Amazon hopes to use Pepsi’s commercial promoting their union during the Super Bowl to build brand awareness for the e-tailer’s digital download site. Since its September launch, Amazon has taken a 3 percent share of the digital download market, Billboard estimates. Pepsi’s first big download giveaway involving 100 million songs via iTunes, also involved a high-profile spot during the 2004 Super Bowl, managed to attract 5 million individuals over three months, far short of the 25 million redemption target it initially set.
http://www.paidcontent.org/entry/419-pepsi-to-offer-1-billion-free-mp3s-via-amazon-record-labels-warming-to-/
http://www.billboard.biz/bbbiz/content_display/industry/e3i6efb69eb2243cb842be35f0eab40082d
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