Friday, November 9, 2007

CNN Using Commercial Countdown Clocks

Cable news channels are famous for their countdown clocks. Ticking down the time until debates… elections… MSNBC even had a clock counting down to the start of the OJ hearing today. CNN is now using a clock on some of its commercial breaks… letting you know precisely how much time until the clutter ends, and the content begins. This is likely due to the new commercial ratings - and is a very different way to try and discourage commercial skipping.
http://www.lostremote.com/2007/11/08/cnn-using-commercial-countdown-clocks/

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