Tuesday, November 6, 2007

Danny Bonaduce Life Coach Goes Mobile

CBS' mobile division on Nov. 12 will launch an original animated series featuring the voice and likeness of former Partridge Family star and famed addict Danny Bonaduce. The series, Danny Bonaduce Life Coach, will feature the star dispensing shaky wisdom on surviving the travails of celebrity. For example, the first episode examines the troubles facing Britney Spears, and whether or not she is benefiting or being hurt by Bonaduce’s advice. CBS says that Life Coach will be available on the video services of most of the major U.S. mobile carriers, including Sprint and AT&T, with eight episodes planned over the next four months. Beside mobile, the Bonaduce-advice-driven series will also be streamable on the Web, both on CBS.com and its partners within the CBS Audience Network - which includes MSN, AOL, Joost and Veoh, among others. Each episode will be free to users and supported by advertising, said CBS Mobile executives.
http://www.mediaweek.com/mw/news/interactive/article_display.jsp?vnu_content_id=1003668310

No comments: