Fila Holding Online Modeling Contest

In Baltimore, Ryan Sharrow reports Fila is holding an online modeling contest as part of an '08 ad campaign, titled "How do you Fila?," and is asking customers "to submit an image of themselves wearing a Fila product and include a caption showing how they 'Fila." The contest ends November 30, and four winners will be flown to the company's Baltimore HQ's "to participate in a photo shoot for Fila's 2008 spring marketing campaign." The models will each earn $1,000 for each day on the set, and the public can vote on the contestants at howdoyoufila.com.
http://baltimore.bizjournals.com/baltimore/stories/2007/11/05/daily48.html

http://www.howdoyoufila.com/