Internet giant Google is in secret talks with Simon Fuller, the British entrepreneur behind the Spice Girls, about a joint venture that could change the way TV is watched over the internet. News of the collaboration will prompt speculation that Google's plans for the TV market include generating original content and competing with major broadcasters. Executives from the £229bn internet giant have been in discussions with Fuller, who invented Pop Idol, the world's most successful TV franchise, for about a year. Although details of the deal are a closely guarded secret, sources close to Fuller say it could revolutionise the way entertainment and music are distributed. 'It's a big idea on a global scale,' he said. 'It will change television in much the way iTunes changed the way music is disseminated.'
http://www.guardian.co.uk/media/2007/nov/11/mediabusiness.google
http://dmwmedia.com/news/2007/11/11/american-idol-creator-simon-fuller-to-join-google-in-tv-venture
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