Google’s long-rumored, game-focused advertising initiative is going to come to life later this month, according to sources familiar with the Mountain View, Calif-based company’s plans. Google, which bought in-gaming advertising company, AdScape, earlier this year for about $23 million, will unveil its game-focused strategy in two steps, these sources tell me. First, Google will launch a beta test with Redwood City, Calif.-based casual gaming startup Bunchball Games. As part of this test, Google is going to embed 15-second, “video-type” pre-roll and mid-roll ads in some of Bunchball’s casual games. Bunchball in recent months has started offering casual games as Facebook apps. Google is likely to announce this sometime next week, I’m told. Both Bunchball and Google declined to comment. The second step in Google’s game-focused advertising strategy will take place in December, when the company will, I’m told, will offer an ad-supported version of the PC game Psychonauts. This will be a downloadable game and will have 30-second pre- and mid-roll video ads, according to my sources.http://gigaom.com/2007/11/07/google-games-adsense/
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