Lufthansa Launches Viral Ad Campaign; Proves Sweden Is Full of Gorgeous Blondes

Today American travelers are increasingly choosing destinations outside of Europe for their vacations because of the weak dollar against the Euro. Europe needs to find a way to get its appeal back and Lufthansa (an airline with many of the most frequented routes from the East coast to Europe) is helping the cause with a smart new campaign called Rumor Travels at www.rumortravels.com. The site offers a few videos focused on three of the greatest rumors about great European countries:
--Sweden is full of hot blonde women
--Germany has beer everywhere for every meal
--France is full of lovers who cannot stop kissing each other
The videos are meant to visualize silly stereotypes and all end with the compelling tagline, "you'll never know if you don't go." There is a contest on the site where users can submit their own videos to win 2 business class tickets to Europe and a new Sony digital video camera.
http://dmwmedia.com/news/2007/10/29/lufthansa-proves-sweden-is-full-of-gorgeous-blondes-in-a-new-viral-campaign

http://www.rumortravels.com/