In response to growing criticism from universities, Molson has pulled a controversial photo contest on Facebook, underlining the challenges that companies face in trying to pitch their products on new social media. Molson's online marketing campaign, in which students were encouraged to post pictures of themselves partying on campus, was “misinterpreted” as promoting irresponsible drinking, said Ferg Devins, a vice-president at Molson Coors Brewing Co.http://www.theglobeandmail.com/servlet/story/RTGAM.20071125.wmolsonn1125/BNStory/Technology/home
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