Papa John's Pizza Introduces Text-Message Ordering

Papa John’s Pizza is offering its phone-shy customers a new alternative: ordering via text message. Customers will be able to create an online account that holds up to four customized orders of pizza, drinks and extras—tagged as “FAV1,” “FAV2,” “FAV3,” and “FAV4”—that are pegged to a delivery address and payment info. When hunger strikes, patrons zap over a text message with the desired “FAV” and the order is placed. It’s an innovative step that might help boost the Louisville, Ky.-based company’s sales, and also will allow for more direct-to-consumer mobile marketing, including coupons and menu updates sent to users’ phones.
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