Facebook, the popular social networking site, has ridden the hype curve up and down in recent months, reaching a low Tuesday over claims that a month-old advertising system violates members' privacy. CEO Mark Zuckerberg took a big step Wednesday toward silencing naysayers when he issued a contrite apology and made a key change to the new advertising feature, dubbed Beacon.
http://money.cnn.com/2007/12/05/technology/kirkpatrick_facebook.fortune/index.htm?postversion=2007120512?cnn=yes
http://blog.facebook.com/blog.php?post=7584397130
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