“Knol” (which apparently stands for a unit of knowledge) is a user generated knowledge project that combines parts of Wikipedia and Squidoo (and to a lesser extent Mahalo) into what could easily turn out to game changer in this space. The idea behind Knol is “to encourage people who know a particular subject to write an authoritative article about it.” A knol on a particular topic is “meant to be the first thing someone who searches for this topic for the first time will want to read.” Google essentially is the conduit for user generated authoritative content, Google provides the tools (editing tools, space etc) and you contribute the content. Then we get into Squidoo territory as writers will own pages (”The key idea behind the knol project is to highlight authors”) and the trump card: Google will offer a revenue share of ads displayed against the content.http://www.techcrunch.com/2007/12/13/google-preparing-to-launch-game-changing-wikipedia-meets-squidoo-project/
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