Friday, December 14, 2007

Google Pushes YouTube As An “Alternative” Way To Search for Video

Go to Google’s home page and at the top left you are given a number of options for refining your search: “Web, Images, Maps,” etc. At the end is a link for “more.” Click on that and at the bottom of the list, right after “Video,” you will find a new option: “YouTube.” Enter a search term and you are taken straight to YouTube’s homepage. This is odd on many levels, not least of which is that every other search option returns actual search results on Google proper. Obviously, Google owns YouTube and can promote it any way it wants to. But how does this new search option help me as a consumer looking for videos? Having to choose between “Video” and “YouTube” is confusing.
http://www.techcrunch.com/2007/12/14/google-pushes-youtube-as-an-alternative-way-to-search-for-video/

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