The Widget Metrix data is from November 2007 and “measures independent objects that can be embedded or downloaded onto another site and can be used as a tool, have automatic content updates, or are interactive.” In November, 148 million people in the U.S. saw a widget somewhere on the Web (compared to a total Web audience of 182 million, so 81 percent of all Web surfers in the U.S. saw a widget). Of that, MySpace widgets ruled the roost with a 32 percent penetration of the U.S. Internet audience, followed by Slide and Clearspring (at 22 percent each) and RockYou (at 18 percent). if you add Photobucket (16 percent) to MySpace, both are owned by News Corp., that brings the total reach of MySpace-owned widgets up to 46 percent.http://www.techcrunch.com/2008/01/24/the-widget-kings/
http://www.comscore.com/press/release.asp?press=2021
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