ComScore’s latest look at the online video space has YouTube sitting comfortably atop the leaderboard, garnering 31 percent of all online videos viewed—up from 27 percent from the firm’s report in September. This is far ahead of its next closest rivals FIM (NYSE: NWS) and Yahoo (NSDQ: YHOO), which get 4.4 percent and 3.5 percent respectively. Interestingly, 51 percent of views come from outside the top ten sites. That’s actually a slight (possibly meaningless) decrease from comScore’s (NSDQ: SCOR) numbers in September, which had 54 percent of views coming outside of the top ten.
http://www.comscore.com/press/release.asp?press=2002
E&P reports the latest Nielsen data on newspaper sites; NYTimes.com maintains its top billing, with 17.2 million unique audience members in December, up 30 percent from last year. USAToday.com and WashingtonPost.com rank second and third. The growth of NYTimes.com isn’t hard to believe, as several reports have had its traffic growing since a redesign and the end of TimesSelect.
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003697154
The latest from HitWise has MySpace towering over Facebook, holding 72 percent of US market share compared to Facebook’s 16 percent.
http://www.hitwise.com/press-center/hitwiseHS2004/social-networking-visits-in-2007.php
http://www.paidcontent.org/entry/419-traffic-roundup-youtube-myspace-newspapers/
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