Awdio Brings Live Music Wherever You Are

While online music startups and most labels are trying to figure new rules for their business models, a small UK based startup has found a smart way to answer that question. Nearly all music services are based on providing access to a catalogue of recorded music whether it is on demand (eg: iTunes or Deezer) or on discovery mode (Pandora/Last.fm). But a big chunk of the quality music is not recorded and is played live is in clubs, fashion hotels, restaurants, shops, DJ festivals and other cool places (i leave aside radio music). This music usually ends up in CD collections because of its quality and uniqueness). And this is the music Awdio wants to provide you in real time wherever you are, 24/7, as long as you have an internet connection. Awdio spots the coolest places around the globe where live music is played and makes exclusive agreement to distribute and stream it live in real time. They gathered so far 50 hotspots like the super trendy Colette Shop in Paris, the 1015 in San Francisco or the Favela in London. They have created a technology that enables any live music source to be streamed over the internet with high quality sound. The Awdio Listener simply has to register and browse the selection of audio channels by time zone or by name.
http://www.techcrunch.com/2008/01/10/awdio-brings-cool-live-music-wherever-you-are-special-techcrunch-invitations/