Much maligned, page views and unique views are still the standard for measuring a Web site’s popularity. As audience development managers and the Interactive Advertising Bureau set to develop and standardize the next generation of metrics, BusinessWeek.com has taken an independent step in that direction. Announced through a letter from the editor—John Byrne—last week, BW.com will start measuring its reader engagement through a comments-to-postings ratio. For instance, In December, BW.com published roughly 15,500 comments on over 600 stories that were posted that month. This gives the site about a 23-1 ration on its “reader engagement index”. In the letter, Byrne stated that “we think a metric like this will be more meaningful than page views or time spent on a site." In conversation with minonline, Byrne talked about some of the rationale, details, and future plans for the initiative. From our discussions, it's clear that the "reader engagement index" will be the cornerstone of BW.com metrics moving forward.http://www.minonline.com/news/5986.html
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