Friday, January 25, 2008

GSI Commerce Buys E-mail Firm E-Dialog (NFL Partner)

GSI Commerce, the e-commerce solutions firm, is buying e-mail marketing and newsletters firm e-Dialog for $157 million, plus an additional payment of $750K in fiscal 2009 based on performance. The company, based in a Lexington, MA and founded in 1997, has been working with the likes of Reuters, NBC, NFL and Hearst, among others. Besides e-mail marketing and newsletter software, it also works in mobile messaging for clients.
http://www.paidcontent.org/entry/419-gsi-commerce-buys-e-mail-marketing-newsletter-firm-e-dailog-denuos-paha/

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