iStorez Takes Those Retail Newsletters Out of Your Inbox

One of the annoying things about e-mail marketing is that once you sign up for a few newsletters from your favorite stores, they quickly clog up your inbox. And those are the ones you opt in for. Add all the other retailers who somehow get your e-mail address and just send you digital flyers without asking, and it is no wonder more and more people simply ignore all of them. But when you are in a shopping mood and vaguely remember a sale for flat-panel TVs or kitchen appliances you saw somewhere, it takes forever to locate that particular e-mail newsletter again. That’s where iStorez comes in, a new site that just launched today in beta. It takes all of those HTML e-mails that retailers send out and puts them on a Website where they can be indexed, searched, and organized. On iStorez, you can shop by retailer or brand (Anthropologie, Brooks Brothers, J.Crew, Nike, Home Depot, Apple), by tag (jeans, Valentine’s, TVs), or customize your own virtual mall. You can also share a link to your mall on your own blog, Facebook, Myspace, Digg, Delicious, Stumbleupon, or various other social media sites. And in a few days you will be able to add an RSS feed with all the new deals from your stores. For iStorez, they are around with different revenue models—affiliate deals, cost-per-click, cost-per-action (where the action is someone actually buying something).
http://www.techcrunch.com/2008/01/30/istorez-takes-those-retail-newsletters-out-of-your-inbox/