Jacked, a developer of Web-based interactive TV software for the sports market, this week extended its deal with NBC, and will now power NBCSports.com's Play Action for "Sunday Night Football" broadcasts. Santa Monica, Calif.-based Jacked's Sportstop browser-based virtual desktop, which "analyzes live broadcasts to deliver contextually relevant content to online users in real-time," ha previously been used by NBC Sports for its Notre Dame football broadcasts.
http://www.dmwmedia.com/news/2007/12/20/jacked-extends-interactive-tv-deal-nbc
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