LeapFrog To Launch New Interactive Reading Device, The Tag; Includes Online Emphasis, Downloads

With a $50 tag, children can turn a regular reading experience into an interactive one, complete with character voices and games testing comprehension. Touching the green and white plastic stylus to a word enables the toy to read it, or its definition aloud, and tapping an image plays a character’s voice. The Tag can be seen as a children’s audio book, but at a level that facilitates learning and comprehension. Like the LeapPad, LeapFrog plans on marketing the Tag to schools but it also has a strategic internet approach that it hopes will boost sales. Each Tag will be sold with one book; buying additional titles requires logging onto the company’s website to download digital versions of those books onto the Tag’s memory. Parents also will be encouraged to create a profile page for their child at the site, enabling them to keep a record of their child’s reading activities, achievements and struggles.
http://www.nytimes.com/2008/01/28/technology/28leapfrog.html?_r=2&ex=1359262800&en=6b2a17ad0559ee16&ei=5090&partner=rssuserland&emc=rss&oref=slogin&oref=slogin

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