MC Hammer hasn't topped the music charts since the early 1990s, but the former rap star says he has another hit in him — only this time around he'll produce it as a Silicon Valley entrepreneur. Hammer, whose real name is Stanley Burrell, is choreographing a new career as co-founder and chief strategy officer of Menlo Park-based DanceJam.com. The Web site, scheduled to debut in mid-January, will try to upstage YouTube and become the Internet's hub for sharing and watching dance videos. DanceJam then hopes to make money by grabbing a piece of the rapidly growing Internet advertising market. With the popularity of shows like Dancing With The Stars rocketing, DanceJam will stage head-to-head competitions where contestants submit videos that will be judged by viewers. The site also will provide demonstrations and information about a wide variety of dances.http://www.mediaweek.com/mw/content_display/digitaldownload/broadband/e3i9bec9b085abfbfbf9b74bb979b562e78
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