Wednesday, January 2, 2008

MC Hammer Becomes Tech Entrepreneur, Launching DanceJam.com

MC Hammer hasn't topped the music charts since the early 1990s, but the former rap star says he has another hit in him — only this time around he'll produce it as a Silicon Valley entrepreneur. Hammer, whose real name is Stanley Burrell, is choreographing a new career as co-founder and chief strategy officer of Menlo Park-based DanceJam.com. The Web site, scheduled to debut in mid-January, will try to upstage YouTube and become the Internet's hub for sharing and watching dance videos. DanceJam then hopes to make money by grabbing a piece of the rapidly growing Internet advertising market. With the popularity of shows like Dancing With The Stars rocketing, DanceJam will stage head-to-head competitions where contestants submit videos that will be judged by viewers. The site also will provide demonstrations and information about a wide variety of dances.
http://www.mediaweek.com/mw/content_display/digitaldownload/broadband/e3i9bec9b085abfbfbf9b74bb979b562e78

http://www.hiphopgame.com/news.php3?id=2143

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