NBC Universal and Microsoft Corp. last night announced a partnership in which NBCOlympics.com will receive prominent placement on the MSN.com portal during this year's Summer Olympics in Beijing, with the unprecedented 2,200 hours of live online video content and 3,000 hours of planned on-demand video content to be distributed with Microsoft's new Silverlight video player. The alliance was unveiled during Microsoft Chair Bill Gates' keynote address at the Int’l Consumer Electronics Show in Las Vegas, his 11th and final appearance at the annual, high-profile conference. The NBC-Microsoft deal, roughly six months in development, creates the moniker "NBCOlympics.com on MSN" and calls for extensive promotion of NBC's Olympic content on the MSN.com homepage. Accessing that content will direct users back to NBCOlympics.com, where MSN will receive branding and exposure. Financial terms were not disclosed, but the pact is centered around sharing of ad revenue. NBC will retain full control of ad sales in the venture. "I think there's an equal realization of value here," said NBC Sports & Olympics Senior VP/Digital Media Perkins Miller. "They're obviously bringing a huge audience and a significant amount of exposure. And they obviously realize the value of the exclusive content we have, the immersion into the event we're going to provide. ... If you don't have a big front door, it's kind of hard to deliver what we want to deliver from these Olympics. MSN certainly gives us that big front door, and Silverlight is what is helping us furnish up the house."http://www.lostremote.com/2008/01/06/silverlight-to-power-olympics-online-video/
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