Pay-Per-Play Media is offering a new style of advertising that most people won’t like: audio (only) ads that play immediately when you visit a site. Publishers insert the code on the website they want the audio ad to play on, and every time someone visits the page a 5 second audio ad is played, seemingly without any ability to turn the ad off. Pay-Per-Play claims that the ads are contextually delivered. Visitors only hear one audio ad for every three minutes on each site, meaning that if you’re on a website long enough, you’ll get to hear regular audio ads.http://www.techcrunch.com/2008/01/24/do-not-want-pay-per-play-media-audio-ads/
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