Proximic has signed deals to syndicate product listings from both eBay’s Shopping.com and Yahoo’s Shopping Network as contextual ads on other Websites. This is the first time that either Yahoo or eBay has syndicated these listings. In one fell swoop, Proximic will gain an ad inventory of 50 million ads (20 million from each eBay and Yahoo, and 10 million from other sources). Proximic estimates that Google, in contrast, has an inventory of about one million unique ads. Proximic’s ad network based on this massive inventory will launch at the end of January. Prospective Web publishers will be able to place an ad widget on their sites. Proximic will index the sites and serve up contextually matching products as text ads along with contextually relevant content links (see demo screen shots below).http://www.techcrunch.com/2008/01/15/proximic-signs-deals-with-yahoo-and-ebay-to-turn-product-listings-into-contextual-ads-taking-on-adsense/
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