A site called YouBama that launched a few days ago is a case in point. Designed by two Stanford grad students, Christopher Pedregal and Eric Park, to drum up grass-roots support for Obama, the site lets supporters upload videos explaining why they are going to vote for the candidate. The videos can then be voted up or down Digg-style. It is a simple but sophisticated site that will appeal to the YouTube generation, and an effective way to distill the most powerful messages with the broadest appeal. (The video at the top right now is a clip of George Clooney endorsing Obama on the Charlie Rose Show). The best part about the site is that it has nothing to do with the official Obama campaign.http://www.techcrunch.com/2008/01/29/youtube-digg-obama-youbama/
http://www.youbama.com/
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