Scripps Networks has launched FrontDoor.com, a real estate listings and content Web site that will attempt to leverage HGTV’s reputation in the home improvement space while also providing more localized home-related content by encouraging user contributions. The new site, which is currently live in beta form, features an extensive database of searchable home listings, along with complementary home-buying-related service content. To provide listings for the new venture, Scripps has partnered with multiple prominent real estate vendors, including Century 21, Coldwell Banker, ERA and Sotheby’s. Like other sites in the crowded real estate category, FrontDoor offers various home shopping tools for users, such as a mortgage calculator. In addition to service articles along the lines of “Negotiate Like a Pro.” FrontDoor.com is launching with more than 300 videos, including snippets from various HGTV series as well as originals like Cool Houses Daily. In addition, the site plans to provide users with neighborhood by neighborhood profile information, some of which will come directly from the site’s users.http://www.mediaweek.com/mw/news/interactive/article_display.jsp?vnu_content_id=1003684556
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