China's state-run national television broadcaster is teaming with two Internet ventures to exploit the Beijing Olympics' status as the first Summer Games expected to attract droves of online viewers. In an unusual move for the broadcasting giant, China Central Television announced yesterday that it is working with the MySpace China social-networking site and online-video site Tudou.com to run an interactive Web site for the August Games. The CCTV site will offer streaming video broadcasts of events, which will be viewable only in China, and Web profiles through which users can contact Olympic athletes. The Web site of CCTV, the monopoly national broadcaster, draws relatively little traffic. Olympics organizers and their broadcast partners have long wrestled with how to adapt their plans for the world's biggest athletics and media event to an online world. The Web offers new opportunities for advertising revenue, but also threatens to detract from the lock on Olympic viewers long enjoyed by TV. Selling TV rights is the major source of income for the International Olympic Committee.http://online.wsj.com/article/SB120416432552498591.html
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