Disney is formally launching a separate digital production unit called Stage 9, charged with developing original online and mobile series...this unit has quietly been in the works for two years, and will launch its first online show “Squeegees,” a comedy series about window-washer slackers, on ABC.com and YouTube. It is the first of a planned 20 online programs currently in development, the story says. CBS and Warner Bros. have already been experimenting with separate digital creative units. Disney came upon the idea two years ago after ABC struck a deal in 2005 to sell digital downloads through iTunes. Mark Pedowitz, president of ABC Studios said in the story that Stage 9 would make it possible to experiment with new forms of storytelling, cultivate young talent and incubate franchises that might someday graduate to TV.http://www.paidcontent.org/entry/419-disney-launching-its-ambitious-digital-production-unit-stage-9-with-squ/
http://www.latimes.com/technology/la-fi-disney28feb28,1,747387.story
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