Following a pilot program that began last May, Google has announced the beta launch of its Adsense for video offering. The company will use the same InVideo, overlay ads that it uses to run ads on YouTube. At types include video-based blocks sold on a CPM basis, and CPC text overlays. For now, the new offering will be available to video publishers that do a minimum of 1 million streams per month. The sites must be in English and based in the US. Going forward, the company plans to expand the program geographically and to publishers of different sizes. At launch, it has signed an impressive list of partners for its video ads, including UGC, professional, and enterprise portals and platforms, but most interestingly other video advertising companies such as YuMe and Tremor Media… Other named launch partners are how-to video sites BobVila.com, eHow, ExpertVillage, as well as My Damn Channel, PinkBike, TheNewsRoom, Revver, blip.tv, and GodTube, and Eyespot Network.” (Note: BrightCove is also among the named partners).http://www.paidcontent.org/entry/419-google-launching-beta-of-adsense-for-video/
http://newteevee.com/2008/02/20/google-finally-launches-adsense-for-video/
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