Ridiculous Item of the Day: Reebok Launches Kool-Aid Sneakers With Fruit Scents

Reebok this week will launch the first in a line of shoes that come with a unique twist: They will have the sweet and fruity scents of Kool-Aid built into the footwear. The low-top shoes are being called “instant classics” by Reebok, which explains in promotional material that “when two great names like Reebok and Kool-Aid brand get together, the result is some of the freshest gear to ever hit the streets.” The first SKUs are scheduled to launch Feb. 1 in grape, cherry, and strawberry. The authentic aroma comes from scent-infused sock liners that are attached inside the shoes. MSRP will be $50-$75. Another round of Reebok Kool-Aid shoes are expected to hit shelves in April, in such “flavors” as orange, lemonade and lemon-lime. A line of apparel will include T-shirts, hats and hoodies, although these will be scent-free. The shoes feature both the Reebok and Kool-Aid logos. The soles of the shoe depict Kool-Aid’s iconic Kool-Aid Man. The shoe itself is Reebok’s Pro Legacy line.
http://www.brandweek.com/bw/news/apparelretail/article_display.jsp?vnu_content_id=1003703357