A number of sites are giving viewers the chance to vote on their favorite spots. Viewers started early, as we highlighted the early results of AOL’s ad poll on Sunday. But it doesn’t end there. YouTube’s AdBlitz channel will close its ad poll on Feb. 12. Meanwhile, TiVo subscribers have spoken and picked E-Trade’s “talking baby” spot. Although the ads are popular online, marketers are struggling with how to manage the cross marketing between TV and the web, said Pete Blackshaw, executive vice president at the Nielsen Online Strategic Services division: “The ‘torture test’ for brands beyond their Super Bowl ads is how to make it easy for consumers to find the ads and engage with them, whether you put them on websites, on YouTube or make them easy to search for on Google.” 70 percent of advertisers bought keywords related to their names, a 20 percent increase over last year’s game. 64 percent of this year’s Super Bowl spots included a website in their TV ad; however, just 12 percent of the ads actually called out the website in the voiceover.
http://www.paidcontent.org/entry/419-super-bowl-ad-roundup/
http://www.nytimes.com/2008/02/05/business/media/05adco.html?_r=1&ref=media&oref=slogin
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