CBS Radio and AOL Radio will combine their online radio networks into one, the companies tell us. The deal calls for CBS Radio’s sales team to handle ads across both networks. In terms of scale, AOL has about 200 stations in its network and CBS has roughly 150. Both are working on a new player to house the combined station list; the player will be released sometime this spring. Aside from the usual features like artist and album information on its music channels, the player will also let users buy individual songs, albums and concert tickets and link to related content, including photos, videos, promotional materials. The deal replaces AOL’s previous online partnership with XM Satellite Radio.
http://www.paidcontent.org/entry/419-aol-and-cbs-unite-radio-networks-cbs-to-manage-ad-sales-across-350-chan/
Monday, March 10, 2008
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