The Braves are trying to make season tickets easier to share and more enticing to buy for a computer-savvy generation. Using the brainchild of some San Francisco Giants season-ticket holders, the Braves have launched SplitSeason tickets. It's a computer program fans can use to organize, buy and divide up their season tickets. This program makes divvying up tickets only a handful of clicks away. How does it work? Think E-vite. Fans can use e-mail to drum up interest among friends, family and co-workers to go into buying season ticket packages with them. Think fantasy draft on-line. Fans in the group can then prioritize which games they want to see and hold an on-line draft to select games. The Giants first started using this system for existing season-ticket holders, but thanks to the Braves' interest in using it to create new season-ticket holders, the software now includes an invitation portion. The program is cutting edge in pro sports and worth it to the Braves, who are invested in trying to boost season-ticket sales from a drop-off of about 10,000 four years ago.http://www.ajc.com/search/content/sports/braves/stories/2008/03/14/bravestix_0315.html
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