CBS Starts Hyperlocal Ad Network With Affiliate TV Stations

The CBS Television Stations group is trying to build on its local strengths by offering a revenue-sharing partnership with local bloggers and social media sites in the CBS Local Ad Network. The CBS O&O stations are providing real-time local news with top headlines and video links with one banner ad. widgets that will allow local bloggers and hyper-local sites in their areas to sign up. The local sites can place up to three sponsored link boxes per page. The stations sell the ads; the local site gets an undisclosed cut. But CBS isn’t managing the network, which has rolled out already in Boston, Dallas, San Francisco, Chicago and Denver; instead, it’s being administered by Syndigo, a new Seevast division set up to manage verticals for publishers. At the launch, CBS had ad deals in place with AT&T at two stations in Chicago and Los Angeles, local Honda dealers in the Dallas area, and Liberty Mutual Insurance in Boston. CBS will continue the rollout of hyperlocal features for stations in New York, Philadelphia and Baltimore, among other areas, over the next few weeks.
http://www.paidcontent.org/entry/419-cbs-starts-hyperlocal-ad-network-with-affiliate-tv-stations/