CBSSports.com Announces Developer Platform; Teaming With Web Sites to Offer March Madness Content & Link to Live Tournament Video

CBSSports.com today will announce a developer platform allowing one-click access from more than 200 sites to live online video of the upcoming NCAA men’s basketball tournament. Participating sites include ESPN.com, SI.com, Yahoo Sports, SportingNews.com, YouTube, Facebook and MySpace, with CBSSports.com posting a site with instructions for others to link to the product. CBSSports.com Senior VP & GM Jason Kint said that no money will change hands in the arrangement. he move follows other recent ventures to increase the reach of March Madness On Demand, including the creation of official bracket content with Facebook, online streaming of the Final Four and title games and the elimination of geographic blackouts and mandatory viewer registration. eanwhile, CBS will rebrand NCAAsports.com as NCAA.com. The Web site will provide news, commentary and live and archived footage of men's and women's college sporting events, including 88 NCAA Championships. March Madness On Demand will be accessible through the site.
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