TDC, the former Danish state telco, just started a press conference to unveil a new offering giving broadband and mobile customers unlimited free music - for no extra cost. Though “Play” launches at midnight tonight, it’s not an April Fool, a spokesperson assured me - the company sees it as a way to retain and attract customers and has agreed terms of payment with over 30 labels including EMI, Sony BMG, Warner and Danish labels, the spokesperson said. TDC will offer Play through its mobile unit (2.9 million customers) and its YouSee broadband business (309,000 subscribers). Except for prepay mobile and 2Mbps broadband customers, subscribers can download as many tunes as they like from a repertoire of over a million - but DRM attached to tracks means they can’t be transferred to other devices and will expire in 30 days if customers cancel their subscription.http://www.paidcontent.org/entry/419-danish-isp-tdc-bundles-free-unlimited-music-with-broadband-mobile/
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