InsideTrip made its debut into the airline ticket search scene this weekend, joining the likes of Kayak and Mobissimo among several others. As with these startups and more established players such as Orbitz and Expedia, InsideTrip wants to help you find and purchase the tickets for your next trip. However, instead of focusing entirely on surfacing the cheapest flights, the service intends to help you identify those flights with the highest levels of quality. Quality is measured by factors spanning 3 categories (speed, comfort, and ease) and addressing 12 so-called “pain points” (such as number of stops, security wait time, legroom, aircraft type, connection time, and gate location). As a user of InsideTrip, you can indicate which of these pain points are most important to you and the service’s algorithms will generate a unique TripQuality score for each ticket result. These can be used in conjunction with the ticket price to find just the right itinerary.http://www.techcrunch.com/2008/03/02/insidetrip-thinks-theres-more-to-shopping-for-airline-tickets-than-just-prices/
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