The next AOL acquistion may be KickApps, a service for creating social networks, widgets and other services. The company may be bought by AOL for $90 million. Does KickApps fit within AOL’s overall widget/socialnetwork/advertising strategy? Sure, maybe. It’s clear they’re embracing social networks, and widgets, already. KickApps gives them some technology and customers to continue that push and offer customized solutions for third parties. That can create lots of inventory to sell ads into as well. On the other hand, I don’t think AOL has fully verbalized their go forward strategy yet. They may not even understand it internally.http://www.techcrunch.com/2008/03/14/aol-on-a-bender-kickapps-may-be-next-acquisition/
http://www.kickapps.com/
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