There is one channel that McDonald's restaurant employees and corporate team can all tune into: Station M. Station M is an internal blog launched last week, geared at increasing interactions between crews at nearly 15,000 McDonald's locations across the U.S. and Canada. Station M also is meant for dialogues between the crews and the chain's Oakbrook, Ill., headquarters. Station M allows employees to post content and begin online discussions on a variety of topics, including new McDonald's products, promotions and operations, as well as general, nonbusiness related issues. Each post contains a "comments" section where users can insert their reaction to, or questions about, a given topic. Content is provided in English, Spanish and French to facilitate the greatest level of participation across the U.S. and Canadian markets.http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003723126
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