Monday, March 31, 2008

MLB Expands Its Web Presence to China

Baseball fans in China will be able to see highlights, scores, photographs, statistics and some games on a new Web site in their language developed by BroadWebAsia under a licensing agreement with the Internet division of Major League Baseball. The new site — — will be announced Monday. The deal between BroadWebAsia and MLB Advanced Media calls for the site to use a simplified Chinese language, and will feature online chats, forums and sections that will explain baseball’s rules and sell M.L.B. merchandise. BroadWebAsia controls six Chinese Web sites that reach 70 million people a month. It was started by Brad Greenspan, a founder of MySpace.

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