NBC will launch an Olympic-themed series on iVillage, The Family Room, which will chronicle the lives of eight athletes and their families as they prepare for the Beijing Olympic Games, beginning in August. The Webisodes, to debut at www.iVillage.com/familyroom on March 2, will be sponsored by Johnson & Johnson. The iVillage channel also will feature profiles of the athletes, various fan blogs and message boards, along with information on J&J brands. The five-to-seven-minute documentary-style Webisodes are scheduled to run each week for the next five months, according to the network.http://www.mediaweek.com/mw/current/article_display.jsp?vnu_content_id=1003718229
http://ivillage.waidev5.com/familyroom/site/
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